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HEAD COMMERCIALS / Road of the 20 th Century
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Motorway Vienna - Salzburg, 1987 |
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Head Commercials is an attempt to structure 300 km of motorway with 15 different installations as advertising for Austrian culture. Expense for this project is based on the amounts spent for traffic signs.
• Niki Lauda |
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Public space /
Kopfwerbung 1987 